I’ve been in the beauty business for 15 years and one comment I hear often from busy women is that they don’t have time for makeup in the morning. “Give me three minutes” is my response. With makeup, it is not always about full-face coverage or a big time commitment. A little goes a very long way. Really. Here is the three minute routine I recommend to all my time-starved friends:
- OneBase. It is a universal best-seller for us for a reason! Just apply it where you need it (under the eyes, around the nose) to conceal imperfections and then blend it out to your natural skintone. Easy. Effective. It’s perfect for women who don’t want full-face coverage. If you are looking for a more polished look, add our liquid foundation or blu_ray pressed powder to your routine.
- Eyeliner: It’s the quickest and easiest way to bring out your eyes.
- Mascara: One coat for those of you who are extra-rushed (try TexasLash—it gives you Texas-sized lashes in a flash!) and two coats (try 3-TripleAction mascara—it curls your lashes while lengthening and thickening) for those of you who have an extra minute.
- Blush: A sweep of blush on the apples of the cheeks is fast and easy!
- Your favorite lip color.
So, put aside any misconceptions about the time required to get you looking great in the morning. Invest 3 minutes in yourself. It’ll impact how you feel the rest of the day; whether you are a student, a work-at-home mom, or a busy career woman. How you look will affect how you feel; and then how you feel will show up in how you look.
